Video: First U.S. ad for the Fiat 500 is... kinda bland
 

<p>Filed under: <a href="http://www.autoblog.com/category/economy/" rel="tag">Budget</a>, <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/category/videos/" rel="tag">Videos</a>, <a href="http://www.autoblog.com/category/hatchbacks/" rel="tag">Hatchback</a>, <a href="http://www.autoblog.com/category/fiat/" rel="tag">Fiat</a>, <a href="http://www.autoblog.com/category/luxury/" rel="tag">Luxury</a></p><a href="http://www.autoblog.com/2010/11/27/video-first-u-s-ad-for-the-fiat-500-is-kinda-bland/#continued"><img vspace="4" hspace="0" border="1" src="http://www.blogcdn.com/www.autoblog.com/media/2010/11/fiat500usad.jpg" alt="" /></a>
<div style="text-align: center;"><em><strong><sma ll>Long-form Fiat 500 U.S. ad - Click above to watch video <a href="http://www.autoblog.com/2010/11/27/video-first-u-s-ad-for-the-fiat-500-is-kinda-bland/#continued">after the jump</a></small></strong></em></div>
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The enthusiast hordes have been gearing up for the arrival of the <a href="http://www.autoblog.com/tag/fiat+500">Fiat 500</a> for some time now. At last, <a href="http://www.autoblog.com/category/fiat">Fiat</a> has prepared its ad campaign to let the more casual car fan know what's about to hit, and the initial result feels, to us, a lot less exciting than the car itself. Think Anthony Robbins meets a Target commercial, with a little bit of a white 500 thrown in. Or just think Moby since, with no disrespect to the musician himself, his tunes have become the soundtrack to tapioca advertising.<br />
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The 1:47 spot you'll find <a href="http://www.autoblog.com/2010/11/27/video-first-u-s-ad-for-the-fiat-500-is-kinda-bland/#continued">after the jump</a> will supposedly be cut up to provide more TV-friendly commercial spots of various lengths. Have a look and let us know if you think the Fiat 500 is well served, or deserves more. <em>Hat tip to Jamie</em><br />
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[Source: <a href="http://www.youtube.com/watch?v=bXdaVgRysmE&featu re=player_embedded">YouTu be</a> via <a href="http://www.leftlanenews.com/first-fiat-u-s-ad-surfaces-online-video.html">Left Lane News</a>]<p><a href="http://www.autoblog.com/2010/11/27/video-first-u-s-ad-for-the-fiat-500-is-kinda-bland/" rel="bookmark">Continue reading <em>Video: First U.S. ad for the Fiat 500 is... kinda bland</em></a></p><p style="padding:5px;backgr ound:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2010/11/27/video-first-u-s-ad-for-the-fiat-500-is-kinda-bland/">Video: First U.S. ad for the Fiat 500 is... kinda bland</a> originally appeared on <a href="http://www.autoblog.com">Autoblo g</a> on Sat, 27 Nov 2010 15:36:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.youtube.com/watch?v=bXdaVgRysmE&featu re=player_embedded>Read</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2010/11/27/video-first-u-s-ad-for-the-fiat-500-is-kinda-bland/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/19734064/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2010/11/27/video-first-u-s-ad-for-the-fiat-500-is-kinda-bland/#comments" title="View reader comments on this entry">Comments</a>

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