How does Hyundai do business in the shadow of war?
 

<p>Filed under: <a href="http://www.autoblog.com/category/hyundai/" rel="tag">Hyundai</a>, <a href="http://www.autoblog.com/category/kia/" rel="tag">Kia</a></p><em><big>In the event of war, you can't hurl Hyundais at the enemy</big></em><br />
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<img hspace="0" border="1" vspace="4" alt="North Korean Shelling" src="http://www.blogcdn.com/www.autoblog.com/media/2010/11/north-korean-shelling-opt.jpg" /><br />
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Former <a href="http://www.autoblog.com/make/gm/">General Motors</a> Chairman Rick Wagner used to talk of "externalities," those uncontrollable factors that he routinely blamed for the humbled automaker's continuing decline. Other industry leaders preferred the term "headwinds," but they were routinely referring to such matters as rising raw materials costs, unpredictable petroleum prices or, perhaps, an economic meltdown.<br />
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What most major automakers don't have to worry about is the idea of having a shell land in the middle of their boardroom. But the news out of the Korean peninsula makes it clear this is a very serious, very real possibility for the folks who run <a href="http://www.autoblog.com/make/hyundai/">Hyundai</a> and <a href="http://www.autoblog.com/make/kia/">Kia</a>.<br />
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<a href="http://www.autoblog.com/2010/11/24/how-does-hyundai-do-business-in-the-shadow-of-war/#continued">Continue reading</a>...<br />
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<div style="text-align: right;"><em><img hspace="4" border="1" vspace="4" src="http://www.blogcdn.com/www.autoblog.com/media/2010/11/paul-eisenstein-small-opt.jpg" alt="Paul Eisenstein" class="right border" />Paul A. Eisenstein is Publisher of </em><a href="http://www.thedetroitbureau.com" ><em>TheDetroitBureau.com </em></a><em>, and a 30-year veteran of the automotive beat. His editorials bring his unique perspective and deep understanding of the auto world to Autoblog readers on a regular basis.</em></div>
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<p><a href="http://www.autoblog.com/2010/11/24/how-does-hyundai-do-business-in-the-shadow-of-war/" rel="bookmark">Continue reading <em>How does Hyundai do business in the shadow of war?</em></a></p><p style="padding:5px;backgr ound:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2010/11/24/how-does-hyundai-do-business-in-the-shadow-of-war/">How does Hyundai do business in the shadow of war?</a> originally appeared on <a href="http://www.autoblog.com">Autoblo g</a> on Wed, 24 Nov 2010 13:00:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2010/11/24/how-does-hyundai-do-business-in-the-shadow-of-war/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/19731555/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2010/11/24/how-does-hyundai-do-business-in-the-shadow-of-war/#comments" title="View reader comments on this entry">Comments</a>

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