Low-cost collision avoidance tech on the horizon for cheaper vehicles?
 

<p>Filed under: <a href="http://www.autoblog.com/category/economy/" rel="tag">Budget</a>, <a href="http://www.autoblog.com/category/safety/" rel="tag">Safety</a>, <a href="http://www.autoblog.com/category/tech/" rel="tag">Technology</a></p><a href="http://wardsauto.com/ar/trw_avoidance_masses_1009 23/"><img hspace="0" border="1" vspace="4" alt="" src="http://www.blogcdn.com/www.autoblog.com/media/2010/09/trwradarsmall.jpg" /></a><br />
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The fact is that small cars get into more accidents than large and mid-sized cars, and the fatality rates for small cars are about twice as high as their larger siblings. Yet it's the large - and usually expensive and luxurious - cars that get features like collision avoidance technology. That could change soon if TRW Automotive can get car makers to adopts its less expensive collision avoidance radar system.<br />
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The company introduced a 77-GHz collision warning radar for the <a href="http://autoblog.com/make/volkswagen">Volkswagen</a> Phaeton eight years ago. It has since developed a 24-GHz system that could be sold at a price point that makes sense for B- and C-segment cars. The lower price does come with a trade-off: the radar is most effective up to 87 miles per hour, and then its efficacy drops off. However, TRW is pitching its unit at the American market, where an 87-mph peak performance threshold would be plenty for the intended class of vehicles.<br />
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TRW is in talks now with automakers for a 2013 launch. For the time being, the company is mum on plans to launch in Europe.<br />
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[Source: <a href="http://wardsauto.com/ar/trw_avoidance_masses_1009 23/">Ward's Auto</a>]<p style="padding:5px;backgr ound:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2010/10/01/low-cost-collision-avoidance-tech-on-the-horizon-for-cheaper-veh/">Low-cost collision avoidance tech on the horizon for cheaper vehicles?</a> originally appeared on <a href="http://www.autoblog.com">Autoblo g</a> on Fri, 01 Oct 2010 07:59:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://wardsauto.com/ar/trw_avoidance_masses_1009 23/>Read</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2010/10/01/low-cost-collision-avoidance-tech-on-the-horizon-for-cheaper-veh/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/19648796/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2010/10/01/low-cost-collision-avoidance-tech-on-the-horizon-for-cheaper-veh/#comments" title="View reader comments on this entry">Comments</a>

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