Video: Kia AU delivers The Message about new Sportage with Grandmaster Melle Mel and Scorpio
 

<p>Filed under: <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/category/videos/" rel="tag">Videos</a>, <a href="http://www.autoblog.com/category/crossovers-cuvs/" rel="tag">Crossover</a>, <a href="http://www.autoblog.com/category/kia/" rel="tag">Kia</a></p><div style="text-align: left;"><em><strong><small ><a href="http://www.autoblog.com/2010/08/18/video-kia-au-delivers-the-message-about-new-sportage-with-grand/"><img hspace="0" vspace="4" border="1" src="http://www.blogcdn.com/www.autoblog.com/media/2010/08/kia-sportage-commercial.jpg" alt="Kia Sportage with Grandmaster Melle Mel and Scorpio" /></a><br />
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<div style="text-align: center;"><em><strong><sma ll>Kia Sportage delivers 'The Message' - Click above to watch the videos <a href="http://www.autoblog.com/2010/08/18/video-kia-au-delivers-the-message-about-new-sportage-with-grand/">after the jump</a></small></strong></em></div>
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Whoever is pulling the strings over at <a href="http://www.autoblog.com/make/kia/">Kia's</a> global marketing operations must love them some old school hip hop. Kia kicked off the urban vibe with its <a href="http://www.autoblog.com/2010/05/26/video-kia-soul-hamsters-return-to-kick-it-old-school/">brilliant Soul commercial</a>. The spot featured the marque's celebrated CGI hamsters and the classic Black Sheep track "The Choice is Yours," while poking fun at toasters on wheels like the <a href="http://www.autoblog.com/model/xb">Scion xB</a> and the <a href="http://www.autoblog.com/model/cube">Nissan Cube</a>. Good stuff, indeed. <br />
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Kia of Australia is going back even farther back with a one minute spot for the <a href="http://www.autoblog.com/model/sportage">Sportage</a> featuring the 1982 Grandmaster Melle Mel & The Furious Five hit "The Message." But instead of rocking some overplayed rodents, the ad folks Down Under put the Grandmaster and Scorpio in the car with the suburbanite dad who lip syncs along with the forefathers of rap. We think the commercial has something to do with the guys being close to the edge. <a href="http://www.autoblog.com/2010/08/18/video-kia-au-delivers-the-message-about-new-sportage-with-grand/">Hit the jump</a> to watch the commercial, then scroll down for the second "making of" video. Not quite as entertaining as hip-hopping hamsters, but it's one heck of a song to put in a commercial. <em>Thanks to everyone for the tips!</em><br />
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<div class="postgallery"><p><s trong>Gallery: <a href="http://www.autoblog.com/photos/first-drive-2011-kia-sportage/">First Drive: 2011 Kia Sportage</a></strong></p><a href="http://www.autoblog.com/photos/first-drive-2011-kia-sportage/#3134770"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/07/01kiasportagefd2011_thumb nail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/first-drive-2011-kia-sportage/#3134771"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/07/02kiasportagefd2011_thumb nail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/first-drive-2011-kia-sportage/#3134772"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/07/03kiasportagefd2011_thumb nail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/first-drive-2011-kia-sportage/#3134773"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/07/04kiasportagefd2011_thumb nail.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/first-drive-2011-kia-sportage/#3134775"><img src="http://www.blogcdn.com/www.autoblog.com/media/2010/07/05kiasportagefd2011_thumb nail.jpg" alt="" title="" /></a></div><br />
<em><strong><small>Phot os by Jonny Lieberman / </small></strong></em><em><strong><small>Cop yright (C)2010</small></strong></em><em><strong><small> AOL</small></strong></em><br />
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[Source: Kia Australia via <a href="http://www.youtube.com/watch?v=aFyTxO4FNiY">YouT ube</a>]<p><a href="http://www.autoblog.com/2010/08/18/video-kia-au-delivers-the-message-about-new-sportage-with-grand/" rel="bookmark">Continue reading <em>Video: Kia AU delivers The Message about new Sportage with Grandmaster Melle Mel and Scorpio</em></a></p><p style="padding:5px;backgr ound:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2010/08/18/video-kia-au-delivers-the-message-about-new-sportage-with-grand/">Video: Kia AU delivers The Message about new Sportage with Grandmaster Melle Mel and Scorpio</a> originally appeared on <a href="http://www.autoblog.com">Autoblo g</a> on Wed, 18 Aug 2010 12:31:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.youtube.com/watch?v=aFyTxO4FNiY>Read</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2010/08/18/video-kia-au-delivers-the-message-about-new-sportage-with-grand/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/19597735/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2010/08/18/video-kia-au-delivers-the-message-about-new-sportage-with-grand/#comments" title="View reader comments on this entry">Comments</a>

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