Hamsters FTW! Kia Soul ad wins top Nielsen Auto Ad award [w/video]
 

<p>Filed under: <a href="http://www.autoblog.com/category/new-york-auto-show/" rel="tag">New York Auto Show</a>, <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/category/videos/" rel="tag">Videos</a>, <a href="http://www.autoblog.com/category/hatchbacks/" rel="tag">Hatchback</a>, <a href="http://www.autoblog.com/category/kia/" rel="tag">Kia</a></p><a href="http://www.autoblog.com/2010/04/01/hamsters-ftw-kia-soul-ad-wins-top-nielsen-auto-ad-award-w-vide/#continued"><img hspace="0" vspace="4" border="1" src="http://www.blogcdn.com/www.autoblog.com/media/2010/03/hamsters-630.jpg" alt="" /></a>
<div style="text-align: center;"><em><strong><sma ll>Kia wins Nielsen's top auto ad award - Click above to watch the video <a href="http://www.autoblog.com/2010/04/01/hamsters-ftw-kia-soul-ad-wins-top-nielsen-auto-ad-award-w-vide/#continued">after the break</a><br />
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Those painfully trendy hamsters and their brand-new <a href="http://www.autoblog.com/model/soul">Kia Soul</a> managed to nab Nielson's Most Effective Automotive Ad Award. Of all the car ads out there, the 2.5 million TV viewers polled by Nielsen remembered the most about the clever spot from <a href="http://www.autoblog.com/make/kia/">Kia</a>. And why not? The adorable anthropomorphic animals and good tunes featured in the ad manage to make a solid impression. It beat out <a href="http://www.autoblog.com/make/cadillac/">Cadillac's</a> commercial featuring Kate Walsh and an ad for the <a href="http://www.autoblog.com/model/silverado">Chevrolet Silverado</a> starring Howie Long.<br />
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Nielsen's been handing out the awards at the <a href="http://www.autoblog.com/category/new-york-auto-show/">New York Auto Show</a> for four years now. Last year, <a href="http://www.autoblog.com/make/ford/">Ford</a> took top honors with a commercial that featured real-life women test-driving the <a href="http://www.autoblog.com/model/focus">Ford Focus</a> for the first time. <a href="http://www.autoblog.com/2010/04/01/hamsters-ftw-kia-soul-ad-wins-top-nielsen-auto-ad-award-w-vide/#continued">Hit the jump</a> to see <a href="http://www.autoblog.com/make/kia/">Kia's</a> winning rodents.<br />
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[Source: <a href="http://blog.nielsen.com/nielsenwire/consumer/kia-rolls-home-with-nielsen%E2%80%99s-top-auto-ad-award/">Nielsen</a>]<p><a href="http://www.autoblog.com/2010/04/01/hamsters-ftw-kia-soul-ad-wins-top-nielsen-auto-ad-award-w-vide/" rel="bookmark">Continue reading <em>Hamsters FTW! Kia Soul ad wins top Nielsen Auto Ad award [w/video]</em></a></p><p style="padding:5px;backgr ound:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2010/04/01/hamsters-ftw-kia-soul-ad-wins-top-nielsen-auto-ad-award-w-vide/">Hamsters FTW! Kia Soul ad wins top Nielsen Auto Ad award [w/video]</a> originally appeared on <a href="http://www.autoblog.com">Autoblo g</a> on Thu, 01 Apr 2010 10:01:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2010/04/01/hamsters-ftw-kia-soul-ad-wins-top-nielsen-auto-ad-award-w-vide/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/19422168/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2010/04/01/hamsters-ftw-kia-soul-ad-wins-top-nielsen-auto-ad-award-w-vide/#comments" title="View reader comments on this entry">Comments</a>

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