Video: The most beautiful seatbelt advocacy commercial ever?
 

<p>Filed under: <a href="http://www.autoblog.com/category/government-legal/" rel="tag">Government/Legal</a>, <a href="http://www.autoblog.com/category/safety/" rel="tag">Safety</a>, <a href="http://www.autoblog.com/category/videos/" rel="tag">Videos</a>, <a href="http://www.autoblog.com/category/uk/" rel="tag">UK</a></p><a href="http://www.autoblog.com/2010/02/05/video-the-most-beautiful-seatbelt-advocacy-commercial-ever/#continued"><img vspace="4" hspace="4" border="1" src="http://www.blogcdn.com/www.autoblog.com/media/2010/02/street-spirit-psa.jpg" alt="" /></a>
<div style="text-align: center;"><strong><em><sma ll>Embrace Life PSA - click above to <a href="http://www.autoblog.com/2010/02/05/video-the-most-beautiful-seatbelt-advocacy-commercial-ever/#continued">watch the video</a></small></em></strong></div>
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Over the years, we've seen plenty of public safety announcements that tackle the issue of buckling up behind the wheel. Most rely on fear to convey their message - be it fear of a police citation ("Click it or ticket") or the menace of graphic violence, dismemberment and death. <br />
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This slow-motion spot from the Sussex Safer Roads Partnership, however, takes a different tack without sacrificing its effectiveness or drama, all while adding an unexpected element of artistry and grace to go along with the obligatory heartstring-tugging. (And before you ask, yes, it most certainly reminds us of a <a href="http://www.youtube.com/watch?v=LCJblaUkkfc">cert ain incredible Radiohead music video</a>). Check it out <a href="http://www.autoblog.com/2010/02/05/video-the-most-beautiful-seatbelt-advocacy-commercial-ever/#continued">after the jump</a> and see if you don't agree. Hat tip to Duy!<br />
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[Source: <a href="http://www.sussexsaferroads.gov. uk/">Sussex Safer Roads Partnership</a> via <a href="http://www.youtube.com/watch?v=h-8PBx7isoM&feature=player_ embedded ">YouTube</a>]<p><a href="http://www.autoblog.com/2010/02/05/video-the-most-beautiful-seatbelt-advocacy-commercial-ever/" rel="bookmark">Continue reading <em>Video: The most beautiful seatbelt advocacy commercial ever?</em></a></p><p style="padding:5px;backgr ound:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2010/02/05/video-the-most-beautiful-seatbelt-advocacy-commercial-ever/">Video: The most beautiful seatbelt advocacy commercial ever?</a> originally appeared on <a href="http://www.autoblog.com">Autoblo g</a> on Fri, 05 Feb 2010 14:58:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2010/02/05/video-the-most-beautiful-seatbelt-advocacy-commercial-ever/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/19346647/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2010/02/05/video-the-most-beautiful-seatbelt-advocacy-commercial-ever/#comments" title="View reader comments on this entry">Comments</a>

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