Fiat unites Maserati, Abarth, Alfa Romeo under one CEO
 

<p>Filed under: <a href="http://www.autoblog.com/category/euro/" rel="tag">Europe</a>, <a href="http://www.autoblog.com/category/hirings-firings/" rel="tag">Hirings/Firings/Layoffs</a>, <a href="http://www.autoblog.com/category/maserati/" rel="tag">Maserati</a>, <a href="http://www.autoblog.com/category/alfa-romeo/" rel="tag">Alfa Romeo</a>, <a href="http://www.autoblog.com/category/fiat/" rel="tag">Fiat</a></p><img align="right" alt="" src="http://www.blogcdn.com/www.autoblog.com/media/2008/08/harald_wester.jpg" />With the unification of <a href="http://www.autoblog.com/category/fiat/">Fiat</a> and <a href="http://www.autoblog.com/make/chrysler">Chrysler</a>, we're been expecting major changes in the corporate structure of the two automakers and their various brands. Most recently, <a href="http://www.autoblog.com/2009/10/06/francois-appointment-points-to-more-cooperation-between-chrysler/">Lancia chief executive Olivier Francois was named head of the Chrysler division</a>, leading to reports that the two brands - similarly positioned in the sub-luxury premium segment - will be <a href="http://www.autoblog.com/2010/01/20/report-marchionne-says-chrysler-and-lancia-could-be-merged-with/">integrated into one unit</a>. Now similar reports place the <a href="http://www.autoblog.com/tag/abarth/">Abarth</a>, <a href="http://www.autoblog.com/make/maserati/">Maserati</a> and <a href="http://www.autoblog.com/category/alfa-romeo">Alfa Romeo</a> brands under common leadership.<br />
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Let's get ready to play musical chairs for a moment... This news comes with the appointment of <a href="http://www.autoblog.com/2008/08/03/harald-j-wester-replaces-roberto-ronchi-as-maserati-ceo/">Harald Wester</a> as CEO of Alfa Romeo. In his new role, Wester replaces Sergio Cravero, who himself was recently promoted from the brand's communications directorate to serve as a <a href="http://www.autoblog.com/2009/01/15/fiat-marketing-chief-and-alfa-romeo-ceo-luca-de-meo-defects-to-vol/">replacement for the departing Luca de Meo</a> who will change to a new role as head of product planning for the entire Fiat Group.<br />
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Wester, meanwhile, retains not only his roles as group chief technical officer, but also as CEO of both the Abarth and Maserati brands. As a result, we can expect to see a deeper level of collaboration between these performance-oriented brands within the expanding Fiat empire. Details in the press release after the jump.<br />
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[Source: Fiat]<p><a href="http://www.autoblog.com/2010/01/27/fiat-unites-maserati-abarth-alfa-romeo-under-one-ceo/" rel="bookmark">Continue reading <em>Fiat unites Maserati, Abarth, Alfa Romeo under one CEO</em></a></p><p style="padding:5px;backgr ound:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2010/01/27/fiat-unites-maserati-abarth-alfa-romeo-under-one-ceo/">Fiat unites Maserati, Abarth, Alfa Romeo under one CEO</a> originally appeared on <a href="http://www.autoblog.com">Autoblo g</a> on Wed, 27 Jan 2010 08:00:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2010/01/27/fiat-unites-maserati-abarth-alfa-romeo-under-one-ceo/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/19330078/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2010/01/27/fiat-unites-maserati-abarth-alfa-romeo-under-one-ceo/#comments" title="View reader comments on this entry">Comments</a>

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