Why Kia doesn't need a premium brand
 

<p>Filed under: <a href="http://www.autoblog.com/hyundai/" rel="tag">Hyundai</a>, <a href="http://www.autoblog.com/kia/" rel="tag">Kia</a>, <a href="http://www.autoblog.com/category/luxury/" rel="tag">Luxury</a></p><img src="http://o.aolcdn.com/dims-shared/dims3/GLOB/legacy_thumbnail/800x450/format/jpg/quality/85/http%3A%2F%2Fo.aolcdn.com %2Fhss%2Fstorage%2Fmidas% 2F4e2899d8c8bd3cfaf695138 347d08f48%2F203078348%2F2 016_Kia_Sorento_SXL_03.jp g">The love of all things "premium" shows no signs of slowing down and it's becoming a join-or-die situation for some companies.<p><a href="http://www.autoblog.com/2015/12/05/kia-need-premium-brand-opinion/" rel="bookmark">Continue reading <em>Why Kia doesn't need a premium brand</em></a></p><p style="padding:5px;backgr ound:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2015/12/05/kia-need-premium-brand-opinion/">Why Kia doesn't need a premium brand</a> originally appeared on <a href="http://www.autoblog.com">Autoblo g</a> on Sat, 05 Dec 2015 15:00:00 EST. Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2015/12/05/kia-need-premium-brand-opinion/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/21275035/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2015/12/05/kia-need-premium-brand-opinion/#comments" title="View reader comments on this entry">Comments</a>

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