Mini has become the Rover that BMW always wanted
 

<p>Filed under: <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/bmw/" rel="tag">BMW</a>, <a href="http://www.autoblog.com/mini/" rel="tag">MINI</a>, <a href="http://www.autoblog.com/category/openroad/" rel="tag">Open Road</a></p><img src="http://o.aolcdn.com/dims-shared/dims3/GLOB/crop/3543x1996+0+240/resize/800x450!/format/jpg/quality/85/http%3A%2F%2Fo.aolcdn.com %2Fhss%2Fstorage%2Fmidas% 2F7d5901ff8e3a95ce93d01f1 fe559e024%2F202863113%2FP 90187457.jpg">The introduction of the new Mini Clubman has cemented the brand as another premium proposition, rather than the quirky outpost of BMW's small cars.<p><a href="http://www.autoblog.com/2015/10/26/mini-is-bmw-rover-opinion/" rel="bookmark">Continue reading <em>Mini has become the Rover that BMW always wanted</em></a></p><p style="padding:5px;backgr ound:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2015/10/26/mini-is-bmw-rover-opinion/">Mini has become the Rover that BMW always wanted</a> originally appeared on <a href="http://www.autoblog.com">Autoblo g</a> on Mon, 26 Oct 2015 19:02:00 EST. Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2015/10/26/mini-is-bmw-rover-opinion/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/21246939/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2015/10/26/mini-is-bmw-rover-opinion/#comments" title="View reader comments on this entry">Comments</a>

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