Google reveals Alphabet, but BMW already owns that trademark
 

<p>Filed under: <a href="http://www.autoblog.com/category/government-legal/" rel="tag">Government/Legal</a>, <a href="http://www.autoblog.com/bmw/" rel="tag">BMW</a>, <a href="http://www.autoblog.com/category/tech/" rel="tag">Technology</a></p><img src="http://o.aolcdn.com/dims-shared/dims3/GLOB/crop/2310x1298+361+101/resize/800x450!/format/jpg/quality/85/http%3A%2F%2Fhss-prod.hss.aol.com%2Fhss%2F storage%2Fmidas%2F950a1cc 510b7d6ee7342ca34463300ef %2F201980556%2F024ad22661 ce4636830329f6ebfc48a6.jp eg">BMW and Google could be on the way toward a dispute over the name Alphabet, the new company under which the technology giant now lives and which BMW already owns the trademark for.<p><a href="http://www.autoblog.com/2015/08/11/google-alphabet-bmw-trademark-dispute/" rel="bookmark">Continue reading <em>Google reveals Alphabet, but BMW already owns that trademark</em></a></p><p style="padding:5px;backgr ound:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2015/08/11/google-alphabet-bmw-trademark-dispute/">Google reveals Alphabet, but BMW already owns that trademark</a> originally appeared on <a href="http://www.autoblog.com">Autoblo g</a> on Tue, 11 Aug 2015 17:48:00 EST. Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2015/08/11/google-alphabet-bmw-trademark-dispute/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/21221331/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2015/08/11/google-alphabet-bmw-trademark-dispute/#comments" title="View reader comments on this entry">Comments</a>

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