BMW: Newfangled Idea
 

<p>Filed under: <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/category/videos/" rel="tag">Videos</a>, <a href="http://www.autoblog.com/bmw/" rel="tag">BMW</a>, <a href="http://www.autoblog.com/category/hatchbacks/" rel="tag">Hatchback</a>, <a href="http://www.autoblog.com/category/electric/" rel="tag">Electric</a></p><img src="http://o.aolcdn.com/dims-shared/dims3/GLOB/legacy_thumbnail/800x450/format/jpg/quality/85/http%3A%2F%2Fo.aolcdn.com %2Fhss%2Fstorage%2Fmidas% 2F9059480df59994a36296aef d15cb8480%2F201486490%2Fb mw-ad.jpg">BMW dipped into the Today Show's archives for its Super Bowl ad, featuring a bewildered Katie Couric and Bryant Gumbel and their impressions of the new i3.<p><a href="http://www.autoblog.com/2015/02/01/bmw-newfangled-idea/" rel="bookmark">Continue reading <em>BMW: Newfangled Idea</em></a></p><p style="padding:5px;backgr ound:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2015/02/01/bmw-newfangled-idea/">BMW: Newfangled Idea</a> originally appeared on <a href="http://www.autoblog.com">Autoblo g</a> on Sun, 01 Feb 2015 19:05:00 EST. Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2015/02/01/bmw-newfangled-idea/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/21137706/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2015/02/01/bmw-newfangled-idea/#comments" title="View reader comments on this entry">Comments</a>

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