Car companies used to cook up sales with recipe books
 

Filed under: Classics, Ford, GM, Rolls-Royce, Volkswagen, Read This

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The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.

This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.

The News has the full story on this strange bit of marketing. Head over and take a look.Car companies used to cook up sales with recipe books originally appeared on Autoblog on Fri, 08 Aug 2014 08:45:00 EST. Please see our terms for use of feeds.



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