Behind the scenes of BMW's 'Drift Mob,' Part 1
 

<p>Filed under: <a href="http://www.autoblog.com/category/coupes/" rel="tag">Coupe</a>, <a href="http://www.autoblog.com/category/sports/" rel="tag">Performance</a>, <a href="http://www.autoblog.com/category/etc/" rel="tag">Etc.</a>, <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/bmw/" rel="tag">BMW</a>, <a href="http://www.autoblog.com/category/luxury/" rel="tag">Luxury</a></p><a href="http://www.autoblog.com/photos/2015-bmw-m235i-driftmob-day-1/"><img alt="BMW M235i Drift Mob practice session" data-credit="Copyright 2014 Steve Siler / AOL" data-mep="323695" src="http://o.aolcdn.com/hss/storage/midas/1792fc13a69fcc53ed120ed06 bb2610e/200338021/2015-bmw-m235i-driftmob-628.jpg" /></a><br />
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Generally speaking, marketing and journalism don't mix, but every now and then, what goes into the marketing of a car - the <a href="http://www.autoblog.com/bmw/2+series/">2015 BMW M235i</a>, in this case - is worth documenting. In that spirit, we took BMW up on its offer to bring us behind the scenes of its upcoming "drift mob" video, starring five red M235i coupes frolicking around a traffic circle in a major world city (<a href="http://www.autoblog.com/bmw/">BMW</a> has asked us to be coy about which one so as not to blow its cover before the shoot).<br />
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The five drivers can all be considered legends of modern-day drifting and stunt driving: <a href="http://www.autoblog.com/tag/rhys+millen/">Rhys Millen</a>, <a href="http://www.autoblog.com/tag/samuel+hubinette/">Samuel H&uuml;binette</a>, Dai Yoshihara, Rich Rutherford and Conrad Grunewald.<br />
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As the only US media outlet in attendance, <em>Autoblog</em> plans to follow up with a full story on the experience once BMW polishes and releases the video in a month or so. In the meantime, check out our photos of this epic practice session we captured on our first day hanging with the crew, and be sure to watch this space for more behind-the-scenes action.<p style="padding:5px;backgr ound:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2014/06/28/bmw-m235i-drift-mob-millen-hubinette/">Behind the scenes of BMW's 'Drift Mob,' Part 1</a> originally appeared on <a href="http://www.autoblog.com">Autoblo g</a> on Sat, 28 Jun 2014 10:58:00 EST. Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2014/06/28/bmw-m235i-drift-mob-millen-hubinette/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20921532/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2014/06/28/bmw-m235i-drift-mob-millen-hubinette/#comments" title="View reader comments on this entry">Comments</a>

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