Kia hires Morpheus from The Matrix for Super Bowl ad
 

<p>Filed under: <a href="https://www.autoblog.com/category/sedans/" rel="tag">Sedan</a>, <a href="https://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="https://www.autoblog.com/kia/" rel="tag">Kia</a>, <a href="https://www.autoblog.com/category/luxury/" rel="tag">Luxury</a>, <a href="https://www.autoblog.com/category/tv-movies/" rel="tag">TV/Movies</a></p><img alt="THE MATRIX RELOADED - 2003 Warner/Village Roadshow film with Laurence Fishburne as Morpheus" data-caption="THE MATRIX RELOADED - 2003 Warner/Village Roadshow film with Laurence Fishburne as Morpheus" data-credit="Alamy" data-mep="90774" src="https://s.aolcdn.com/dims-shared/dims3/GLOB/crop/2997x2100+0+148/resize/628x440!/format/jpg/quality/85/https://s.aolcdn.com/hss/storage/adam/94e0e2acfdfa64e87af7b47a4 69b605/BJ1B3N.jpg" /><br />
<br />
News of the Kia brand's inclusion in this year's onslaught of Super Bowl ads <a href="https://www.autoblog.com/2013/12/04/kia-k900-flagship-make-advertising-debut-during-super-bowl/">got out in December of last year</a>, but other than the fact that the coming <a href="https://www.autoblog.com/2013/11/20/2015-kia-k900-la-2013/">K900</a> flagship would carry the day, we knew nothing about the spot. Now <em>AdWeek</em> has revealed that it is Morpheus - he of <em>The Matrix</em> and guru for The One - who will guide us into a previously inconceivable reality in which <a href="https://www.autoblog.com/kia/">Kia</a> is a luxury car maker.<br />
<br />
What we'll get is a 60-second spot produced by David&Goliath agency, following Morpheus (played by the man who made him famous, Laurence Fishburne) as he does the thing he does best: presenting a choice to a couple at a valet stand, allowing them to choose a red key or a blue key and, Kia would certainly want us to believe by the end of an "unforgettable ride," the truth.<br />
<br />
It's Kia's fifth straight trip to the <a href="https://www.autoblog.com/tag/super+bowl/">Super Bowl</a> so it knows what to expect, but the task Morpheus has this time - to free <em>your</em> mind concerning the K900 - could be a task just as large as defeating all the agents and sentinels seeking Zion.<p style="padding:5px;backgr ound:#ddd;border:1px solid #ccc;clear:both;"><a href="https://www.autoblog.com/2014/01/14/kia-hires-morpheus-from-the-matrix-for-super-bowl-ad/">Kia hires Morpheus from The Matrix for Super Bowl ad</a> originally appeared on <a href="https://www.autoblog.com">Autoblo g</a> on Tue, 14 Jan 2014 13:59:00 EST. Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="https://www.autoblog.com/2014/01/14/kia-hires-morpheus-from-the-matrix-for-super-bowl-ad/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="https://www.autoblog.com/forward/20807305/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="https://www.autoblog.com/2014/01/14/kia-hires-morpheus-from-the-matrix-for-super-bowl-ad/#comments" title="View reader comments on this entry">Comments</a>

أكثر...