Toyota, Mercedes, BMW top automakers included in List of Best Global Brands
 

<p>Filed under: <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/bmw/" rel="tag">BMW</a>, <a href="http://www.autoblog.com/mercedes-benz/" rel="tag">Mercedes-Benz</a>, <a href="http://www.autoblog.com/toyota/" rel="tag">Toyota</a>, <a href="http://www.autoblog.com/category/earnings-financials/" rel="tag">Earnings/Financials</a></p><a href="/2013/10/01/toyota-mercedes-bmw-named-top-auto-brands/#continued"><img alt="Interbrand Top 100 brands for 2013" data-mep="11910" src="http://hss-prod.hss.aol.com/hss/storage/adam/4b78d74084b215788808fa117 dd68528/interbrand-2013-top-brands.jpg" /></a><br />
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<a href="http://www.autoblog.com/tag/interbrand/">Interbrand</a>, a consultancy firm, has published its 13th annual list of the best global brands. Besides seeing some shakeups at the top - <a href="http://www.autoblog.com/tag/apple/">Apple</a> and <a href="http://www.autoblog.com/tag/google/">Google</a> unseated <a href="http://www.autoblog.com/tag/coca-cola/">Coca-Cola</a> (a company that has dominated the survey since its birth), the 100-item list features 14 automakers, most of which enjoyed double-digit gains in brand value.<br />
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<a href="http://www.autoblog.com/toyota/">Toyota</a> managed to retain its spot as the study's top automaker. It finished the survey in 10th position overall (the same as last year), despite a 17-percent improvement in its brand value, from $29.33 billion to $35.34 billion. <a href="http://www.autoblog.com/mercedes-benz/">Mercedes-Benz</a>, <a href="http://www.autoblog.com/bmw/">BMW</a> and <a href="http://www.autoblog.com/honda/">Honda</a> all made the top 20, at 11th, 12th and 20th place, respectively. Hopping a ways down the list, we come across <a href="http://www.autoblog.com/volkswagen/">Volkswagen</a> in 34th place, up from 39th in last year's study, with a brand value of $11.12 billion, a 20-percent improvement over 2012. <a href="http://www.autoblog.com/ford/">Ford</a> and <a href="http://www.autoblog.com/hyundai/">Hyundai</a> round out the automakers in the top 50, at 42 and 43.<br />
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<a href="http://www.autoblog.com/porsche/">Porsche</a> made the largest year-over-year gain of any automaker, with its brand value increasing 26 percent to $6.47 billion. <a href="http://www.autoblog.com/chevrolet/">Chevrolet</a> meanwhile, cracks the list for the very first time at 89th place. As Interbrand notes, Chevy's inclusion is notable because of the sheer number of vehicles it moves for <a href="http://www.autoblog.com/top/general+motors/">General Motors</a> and its recent push in developing markets. The final interesting note on this survey is the position of an automaker that takes its name and logo more seriously than perhaps any other - <a href="http://www.autoblog.com/ferrari/">Ferrari</a>. The Italian exotic manufacturer finished 98th out of 100, with just $4.01 billion in brand value, a six-percent improvement over 2012.<br />
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Interbrand's global brands report takes into account the financial performance of the products and services of each brand, as well as their influence over consumers. Finally, the firm looks at a brand's ability to command a premium - an attribute that helped Apple wend its way to the top of the list. For more, check out Interbrand's press release <a href="/2013/10/01/toyota-mercedes-bmw-named-top-auto-brands/#continued">below</a>.<p><a href="http://www.autoblog.com/2013/10/01/toyota-mercedes-bmw-named-top-auto-brands/" rel="bookmark">Continue reading <em>Toyota, Mercedes, BMW top automakers included in List of Best Global Brands</em></a></p><p style="padding:5px;backgr ound:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2013/10/01/toyota-mercedes-bmw-named-top-auto-brands/">Toyota, Mercedes, BMW top automakers included in List of Best Global Brands</a> originally appeared on <a href="http://www.autoblog.com">Autoblo g</a> on Tue, 01 Oct 2013 16:30:00 EST. Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/10/01/toyota-mercedes-bmw-named-top-auto-brands/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20733253/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2013/10/01/toyota-mercedes-bmw-named-top-auto-brands/#comments" title="View reader comments on this entry">Comments</a>

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رد: Toyota, Mercedes, BMW top automakers included in List of Best Global Brands
 

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