Hyundai, Kia and U of M studying 'highway hypnosis'
 

<p>Filed under: <a href="http://www.autoblog.com/category/safety/" rel="tag">Safety</a>, <a href="http://www.autoblog.com/hyundai/" rel="tag">Hyundai</a>, <a href="http://www.autoblog.com/kia/" rel="tag">Kia</a></p><a href="http://www.edmunds.com/car-news/highway-hypnosis-becomes-latest-worry-in-distracted-driving-fight.html"><img alt="Female car driver is yawning" data-caption="Female car driver is yawning" data-mep="4337" src="http://o.aolcdn.com/dims-shared/dims3/GLOB/crop/3548x2369+0+4/resize/628x417!/format/jpg/quality/85/http://hss-prod.hss.aol.com/hss/storage/adam/973f084b495c1ec575ef2b3f8 2dc934c/D33J1F.jpg" /></a><br />
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Next up on the hot-button list of things that can kill you behind the wheel: "highway hypnosis." That's the zombie-like, autopilot phase you get into on a long highway drive when there isn't much to distract you, like curves or traffic. Digging further into what it is and how to combat it, <a href="http://www.autoblog.com/hyundai/">Hyundai</a>-<a href="http://www.autoblog.com/kia/">Kia</a> engineers and the University of Michigan are commencing a study that will measure brainwave activity in order to track the body's slide into highway hypnosis.<br />
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We're not sure how much overlap this has with Mercedes-Benz's Attention Assist, which tracks more than 70 in-car parameters to determine when you're not focused on the road anymore. That system is billed as an alarm against fatigue, in our experience it does more than that - if you use your phone while driving, for instance, it will chirp.<br />
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They don't know what form a warning system will take yet, but Hyundai-Kia plans to develop a method for warning drivers when they being to zone out. According to the <a href="http://www.autoblog.com/tag/nhtsa/">National Highway Traffic Safety Administration</a>, there were more than three thousand deaths and nearly 400,000 injuries due to distracted driving in 2011.<p style="padding:5px;backgr ound:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2013/08/28/hyundai-kia-and-u-of-m-studying-highway-hypnosis/">Hyundai, Kia and U of M studying 'highway hypnosis'</a> originally appeared on <a href="http://www.autoblog.com">Autoblo g</a> on Wed, 28 Aug 2013 18:29:00 EST. Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/08/28/hyundai-kia-and-u-of-m-studying-highway-hypnosis/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20704357/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2013/08/28/hyundai-kia-and-u-of-m-studying-highway-hypnosis/#comments" title="View reader comments on this entry">Comments</a>

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