2014 Kia Soul gets new 'Totally Transformed' hamster commercial
 

<p>Filed under: <a href="http://www.autoblog.com/category/marketing-advertising/" rel="tag">Marketing/Advertising</a>, <a href="http://www.autoblog.com/category/videos/" rel="tag">Videos</a>, <a href="http://www.autoblog.com/category/crossovers-cuvs/" rel="tag">Crossover</a>, <a href="http://www.autoblog.com/kia/" rel="tag">Kia</a>, <a href="http://www.autoblog.com/category/humor/" rel="tag">Humor</a></p><a href="/2013/08/23/2014-kia-soul-gets-new-totally-transformed-hamster-commercial/#continued"><img alt="Kia Hamsters " data-mep="3690" src="http://o.aolcdn.com/dims-shared/dims3/GLOB/crop/1385x931+82+0/resize/628x417!/format/jpg/quality/85/http://hss-prod.hss.aol.com/hss/storage/adam/bf89730cae3b2ed00f1379824 f0b0964/Screen%20Shot%202013-08-23%20at%208.49.52%20AM.pn g" /></a><br />
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The lovable, <a href="http://www.autoblog.com/tag/hamsters/">anthropomorphic hamsters from Kia</a> are known for electronic dance music, head bopping, and of course, a certain funktastic Korean box-on-wheels. With a new <a href="http://www.autoblog.com/kia/soul/">Soul</a> on the way, the adorable rodents need to be ready to appear alongside the resculpted crossover. Only one thing could get them ready in time - cue the training montage.<br />
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The commercial, called <em>Totally Transformed</em>, features Lady Gaga playing in the background, along with gratuitous footage of the hamsters shedding some weight. The <a href="http://www.autoblog.com/kia/">Kia</a> designers also get some attention, as they're hard at work designing the hamsters' new ride. Take a look <a href="/2013/08/23/2014-kia-soul-gets-new-totally-transformed-hamster-commercial/#continued">below</a> for the full, 91-second spot.<p><a href="http://www.autoblog.com/2013/08/23/2014-kia-soul-gets-new-totally-transformed-hamster-commercial/" rel="bookmark">Continue reading <em>2014 Kia Soul gets new 'Totally Transformed' hamster commercial</em></a></p><p style="padding:5px;backgr ound:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2013/08/23/2014-kia-soul-gets-new-totally-transformed-hamster-commercial/">2014 Kia Soul gets new 'Totally Transformed' hamster commercial</a> originally appeared on <a href="http://www.autoblog.com">Autoblo g</a> on Fri, 23 Aug 2013 12:30:00 EST. Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/08/23/2014-kia-soul-gets-new-totally-transformed-hamster-commercial/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20702051/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2013/08/23/2014-kia-soul-gets-new-totally-transformed-hamster-commercial/#comments" title="View reader comments on this entry">Comments</a>

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