Kia unveils Horki sub-brand in China, kicks off with concept car
 

<p>Filed under: <a href="http://www.autoblog.com/category/conceptcars/" rel="tag">Concept Cars</a>, <a href="http://www.autoblog.com/category/sedans/" rel="tag">Sedan</a>, <a href="http://www.autoblog.com/category/china/" rel="tag">China</a>, <a href="http://www.autoblog.com/kia/" rel="tag">Kia</a>, <a href="http://www.autoblog.com/category/shanghai-motor-show/" rel="tag">Shanghai Motor Show</a></p><a href="http://www.autoblog.com/photos/kia-dyk-horki-concept-shanghai-2013/"><img alt="Kia-DYK Horki Concept live at 2013 Shanghai Motor Show" src="http://www.blogcdn.com/www.autoblog.com/media/2013/04/kia-horki-concept-628.jpg" style="margin-top: 4px; margin-bottom: 4px; width: 628px; height: 434px;" /></a><br />
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While we were busy ogling new vehicles like the <a href="http://www.autoblog.com/2013/04/20/mercedes-benz-gla-concept-shanghai-2013/">Mercedes-Benz GLA Concept</a>, <a href="http://www.autoblog.com/2013/04/20/2014-maserati-ghibli-shanghai-2013/">Maserati Ghibli</a> and <a href="http://www.autoblog.com/2013/04/20/hongqi-l9-shanghai-2013/">Hongqi L9</a> at the <a href="http://www.autoblog.com/shanghai-motor-show/">Shanghai Motor Show</a>, <a href="http://www.autoblog.com/kia/">Kia</a> was busy unveiling an entire brand. Through its Chinese joint venture, Dongfeng Yueda Kia (or DYK), the South Korean automaker has introduced its new Horki sub-brand and a concept car, simply called the Horki Concept.<br />
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The name Horki comes from the combination of two Chinese characters "Hor" and "Ki," which translates to "China driving." As this suggests, the brand will only be offered in China, and this concept sedan shares its platform with the <a href="http://www.autoblog.com/kia/forte/">2014 Kia Forte</a>. We didn't happen to catch the car live at the auto show, and apparently neither did Kia, since it only provided us with some drawings rather than live (or even studio) shots of the actual concept car. Thankfully, our friends at Newspress managed to ferret it out, so we have a couple of live pics to share after all.<p><a href="http://www.autoblog.com/2013/04/24/kia-unveils-horki-sub-brand-in-china-kicks-off-with-concept-car/" rel="bookmark">Continue reading <em>Kia unveils Horki sub-brand in China, kicks off with concept car</em></a></p><p style="padding:5px;backgr ound:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2013/04/24/kia-unveils-horki-sub-brand-in-china-kicks-off-with-concept-car/">Kia unveils Horki sub-brand in China, kicks off with concept car</a> originally appeared on <a href="http://www.autoblog.com">Autoblo g</a> on Wed, 24 Apr 2013 13:59:00 EST. Please see our <a href="/rss-term-of-use/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2013/04/24/kia-unveils-horki-sub-brand-in-china-kicks-off-with-concept-car/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/20547444/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2013/04/24/kia-unveils-horki-sub-brand-in-china-kicks-off-with-concept-car/#comments" title="View reader comments on this entry">Comments</a>

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