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Fiat announced today the base price of the special edition 500 Gucci and also revealed its advertising campaign featuring supermodel Natasha Poly. The new special edition 500 was styled by Gucci Creative Director Frida Giannini in collaboration with Fiat's Centro Stile. The Gucci Fiat 500 is meant to celebrate the fashion designer's 90th anniversary and the 150 years that passed since the unification of Italy. The Fiat 500 Gucci will be launched on the European market from June, bit it's already available for ordering.

Gucci's special edition Fiat 500 comes in either black or white, with ivory and black interiors, 195/45 R16 and various unique styling cues. The Fiat 500 Gucci is available with the 1.4-liter (100 hp) engine only.
Fiat sets the price of the 500 Gucci at 17.100 EUR and says it will be available in only 500 units worldwide.
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