Mini Goodwood Concept headed to Shanghai Motor Show
 

<p>Filed under: <a href="http://www.autoblog.com/category/conceptcars/" rel="tag">Concept Cars</a>, <a href="http://www.autoblog.com/category/china/" rel="tag">China</a>, <a href="http://www.autoblog.com/category/hatchbacks/" rel="tag">Hatchback</a>, <a href="http://www.autoblog.com/category/mini/" rel="tag">Mini</a>, <a href="http://www.autoblog.com/category/rolls-royce/" rel="tag">Rolls-Royce</a>, <a href="http://www.autoblog.com/category/uk/" rel="tag">UK</a>, <a href="http://www.autoblog.com/category/special-limited-editions/" rel="tag">Specialty</a>, <a href="http://www.autoblog.com/category/shanghai-motor-show/" rel="tag">Shanghai Motor Show</a>, <a href="http://www.autoblog.com/category/design-style/" rel="tag">Design/Style</a>, <a href="http://www.autoblog.com/category/luxury/" rel="tag">Luxury</a></p><img alt="Mini logo" src="http://www.blogcdn.com/www.autoblog.com/media/2011/03/minicoopersjcw18.jpg" style="border-width: 0px; border-style: solid; margin: 4px 0px;" /><br />
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At the recent <a href="http://autoblog.com/category/geneva-motor-show">Geneva Motor Show</a>, a source within <a href="http://autoblog.com/make/mini">Mini</a> revealed to Autoblog that the automaker will be bringing a new concept, dubbed "Goodwood," to the <a href="http://autoblog.com/tag/shanghai-motor-show">Shanghai Motor Show</a> next month.<br />
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The Goodwood concept is a fully plushified, hand-wrought hatchback updo that pays hommage to not only the current <a href="http://autoblog.com/make/rolls-royce">Rolls-Royce</a> headquarters on the Goodwood estate (hey, it's all in the <a href="http://autoblog.com/make/bmw">BMW</a> Group family), but also to the Rolls-Royce/<a href="http://autoblog.com/make/bentley">Bentley</a> glory years of bespoke treatments by the in-house Mulliner Park Ward department. Consider it a high-margin fluff job for present-day good-taste barometer nations like China, Russia, India, Abu Dhabi and Switzerland.<br />
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Coachbuilder Park Ward of London became a wholly owned part of Rolls-Royce/Bentley in 1939, while H.J. Mulliner & Co. was absorbed in 1961. Together these workers melded into one under the legendary Mulliner Park Ward bespoke umbrella. In 1998 when Rolls-Royce and Bentley were hewn asunder, Mulliner was eventually reconstituted under the Bentley brand as its bespoke group, while Park Ward lasted until 2002 at the end of the limited-run Rolls-Royce Park Ward extended-wheelbase model.<br />
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We're eager to get our hands on the official images and details sometime before the Wee Roller's debut next month. Should be rich.<br />
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[Image: Drew Phillips/AOL]<p style="padding:5px;backgr ound:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2011/03/15/mini-goodwood-concept-headed-to-shanghai-motor-show/">Mini Goodwood Concept headed to Shanghai Motor Show</a> originally appeared on <a href="http://www.autoblog.com">Autoblo g</a> on Tue, 15 Mar 2011 11:28:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2011/03/15/mini-goodwood-concept-headed-to-shanghai-motor-show/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/19879430/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2011/03/15/mini-goodwood-concept-headed-to-shanghai-motor-show/#comments" title="View reader comments on this entry">Comments</a>

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