ŠKODA to present new design at Brno Motor Show
 

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ŠKODA’s stand at this year’s Brno Motor Show (Autosalon) will be the venue for a number of national premieres. The biggest attraction is the Czech Republic exhibition debut by ŠKODA’s hot design concept VisionD. Model Year 2012 product innovations will be presented across the complete portfolio of the brand’s series-production models. Over June 4 – 9, 2011, the Brno Exhibition Centre will be the place to go for all motoring fans; just like last year, visitors who show a ŠKODA car key at the entrance gate will be entitled to free admission on Saturday, 4 June. Offering a glimpse into the future of ŠKODA, the VisionD is based on clearly defined shapes and features designed with utmost care and high attention to detail. The new logo that is placed on this design study and is going to be used on the brand’s new models from 2012 is structured more clearly and looks more valuable than its predecessor. The economic targets set by ŠKODA require a new focus, and the use of modern stylistic elements and the latest technology is a logical step.
Besides Model Year 2012 product innovations, ŠKODA’s model portfolio has been extended with “Bicolour” models of the Yeti and the Roomster (different colour of the roof). Another Czech Republic exhibition debut is to be made by the Fabia Monte Carlo, a sports-tuned special-offer model referring to ŠKODA’s motorsport achievements. The visitors will have a chance to try out the complete portfolio of ŠKODA models in demonstration drives offered as part of support activities scheduled for the weekend days of the event. ŠKODA Plus, a presentation of the brand’s used car portfolio, is going to take place next to Hall P.
The brand is also going to present its latest portfolios of ŠKODA Genuine Accessories and ŠKODA Genuine Parts. Promoted by two-times cyclo-cross world champion (Elite Category) Zdeněk Štybar as the official face, the new collection of bicycles in the ŠKODA 2011 design is going to be represented by the Mont Ventoux (road bike), the Super 2000 (mountain bike) and the Octavia (cross bike). The Tour, a brand new product in the ŠKODA design bicycle portfolio, is mainly suitable for city traffic and short distances.
ŠKODA Genuine Accessories and ŠKODA Genuine Parts will be displayed on a special presentation wall to include a presentation of E-shop, an application that is going to be launched soon to become ŠKOA Auto’s new sales channel. Furthermore, the Brno Motor Show (Autosalon) will see a presentation of ŠKODA Service – a full-fledged car care and customer mobility system.
As a new item on the event agenda, ŠKODA will also focus on safety. Presented by experts from the Traffic Safety Research team, the “safety package” will include modern safety elements shown on an illustrative cross-section of the Yeti, educational films about crash tests, a description of the Traffic Safety Research team’s mission and a presentation of child seats from the ŠKODA Genuine Accessories portfolio (including correct installation demonstrations). Furthermore, the programme will include demonstrations as to how to correctly set the steering wheel, the seats and the seat belts. The brand will also present the latest version of “Playful ŠKODA”, an online cartoon application designed to teach traffic rules and principles of safe behaviour to both children and adults.