China may replace Germany as VW's top market

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Filed under: Car Buying, China, Volkswagen

Volkswagen was one of the pioneers in infiltrating the booming Chinese market, and now the automaker's early efforts are paying off handsomely. VW is planning to sell over 1 million vehicles in the land of the Great Wall in 2008, which should mean that the automaker's China sales will surpass those in Germany for the first time ever. While that may make it sound like there's a problem with VW's Germany sales, it's more a testament to a 19% market share in a country with 1.4 billion people.

Volkswagen is also keeping the heat on the Chinese market, with 14 new vehicles scheduled for launch during the next two years. That's a substantially faster pace than the 11 products VW updated in the previous three years, and a big reason why sales will likely continue to rise. The automaker is turning a serious profit in China, and with products like the affordable and efficient up! on the horizon, Germany's volume automaker looks to be set up well in the worlds fastest-emerging market.

[Source: Automotive News - Sub. Req.]

 

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