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Crossover,
Hyundai,
First Drive
2010 Hyundai Tucson - Click above for high-res image gallery
Little more than ten years ago, the meat and potatoes of the automotive universe were C and D segment sedans. Think
Corolla and
Camry;
Focus,
Fusion and (old) Taurus;
Civic and
Accord. But then, for better or for worse, something significant shifted in that old sales paradigm. Specifically, crossovers. Also known as CUVs, the overgrown wagons still ride around on C and D platforms, only a foot higher off the ground. Why? Blame the SUV craze and/or what automakers refer to as the "command seating position," an odd euphemism for sitting up high.
A momentary flirtation with $4 per gallon gasoline has - for the most part - shut down the large SUV game. But for whatever reason, consumers still want and demand command seating, so much so that
Hyundai believes the compact CUV segment will experience more growth than any other niche in the market. Hyundai knows this specialized segment well, as the outgoing
Tucson - the Korean brand's previous generation small CUV - has sold more than one million copies. However, the Tucson has been around since 2005, and to put it nicely, the old Tucson wasn't exactly the sharpest knife in the drawer. And this is a gun fight. Knowing that, Hyundai has just rolled out its newest car, the 2010 Tucson. But is it a killer?
Gallery: First Drive: 2010 Hyundai Tucson
Photos copyright (C)2009 Drew Phillips / Weblogs, Inc.Continue reading First Drive: 2010 Hyundai Tucson a green machine with few compromises
First Drive: 2010 Hyundai Tucson a green machine with few compromises originally appeared on
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12-12-2009, 12:50 AM
