Filed under:
Performance,
Hirings/Firings/Layoffs,
Bentley,
Bugatti,
Volkswagen,
Luxury
Wolfgang Dürheimer is still in play, with
Bentley Motors announcing that he will return to the Chairman and CEO slot of the English company and French division
Bugatti on June 1, 2014. He'll probably remember those chairs from the last time he filled them, since he was
promoted to both positions in 2010 and remained there until September 2012, when he was installed as the head of R&D at
Audi. That job only lasted until June of 2013, his nine-month tenure reported to be full of corporate drama that lead to his
dismissal from the position.
But as if on
gardening leave, he's been in the low-profile position of General Representative of the
Volkswagen Group responsible for motorsport. Once back at Bentley, he will take over as the company works on getting its SUV to market and expanding its range. Both of those briefs Dürheimer will know well, having
proved his ability at Porsche in the first decade of the new millennium. And even though no longer at Audi, his hybrid days don't appear to be over, as
Bentley recently announced that it will hybridize of 90 percent of its lineup.
Dürheimer will also take on a third position, joining a VW Group committee focused on the US and Chinese markets. His successor at Bentley and Bugatti, Wolfgang Schreiber, has been promoted to "a leading position within the Volkswagen Group." There's a brief press release
below with the official words.
Continue reading Wolfgang D?¼rheimer retakes the reins at Bentley and Bugatti
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18-04-2014, 07:20 PM
