Filed under:
New York Auto Show,
Sedan,
Hyundai

As hundreds of people gathered to watch the unveiling of the
2015 Hyundai Sonata at the
New York Auto Show on Wednesday,
John Krafcik, a driving force behind the new vehicle, found himself in a peculiar position.
He stood far away from the car, away from the crowd. He watched from the
Nissan stand as the covers were pulled off the Sonata.
If it was an awkward moment for Krafcik, whose tenure as Hyundai's chief executive officer
ended on January 1, he didn't show it. He offered effusive praise of the Sonata. "It's a beautiful car," he said. "I think it's wonderful."
After his contract expired at the end of December, Krafcik, who led Hyundai's ascension as a key competitor in the American auto industry, quickly moved to his next challenge. Earlier this month, Krafcik
joined the board of directors at TrueCar, the car-shopping website that is preparing for its initial public offering, which is expected later this year.
Per Securities and Exchange Commission regulations, he couldn't talk about the upcoming IPO. But the always-exuberant executive was upbeat about his new gig and the auto industry in general as he paced the show floor Wednesday.
Continue reading John Krafcik eyes Sonata, talks about his new role
John Krafcik eyes Sonata, talks about his new role originally appeared on
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