Audi pushing the new A1 at W?¶rthersee Tour 2010

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Filed under: Concept Cars, Hatchback, Audi, Misc. Auto Shows

Audi A1 low-rider - Click above for high-res image gallery

The Audi R8 GT may be making its first official public appearance at the Wörthersee Tour 2010 this week, but the big push for Audi is unarguably the new A1. Of the 19 cars that Audi is showing, nine are the new A1 mini-car. Seven of those have been customized with special wraps and interior treatments running the gamut from an Austrian police car to an airport guide vehicle.

Of special note is the white-walled, flame-sprouting low-rider riding on black steelies. With this display, it's clear that Audi wants to go after the same audience that has been applying personalized finishes to modern Minis for the past decade. To help that effort, Audi will be offering a variety of "competition kits" of interior and exterior bits that will be available when the A1 goes on sale later this year.

Take a look at the customs in our high-res image gallery below. Have a favorite?


Gallery: W?rthersee Tour 2010: Audi A1 customs


[Source: Audi]Continue reading Audi pushing the new A1 at W?¶rthersee Tour 2010
Audi pushing the new A1 at W?¶rthersee Tour 2010 originally appeared on Autoblog on Wed, 05 May 2010 18:28:00 EST. Please see our terms for use of feeds.


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