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Filed under: Marketing/Advertising, BMW

America's Cup champion BMW Oracle Racing says German automaker BMW is ending its sponsorship at the end of the year by mutual agreement.



BMW has been part of the syndicate since 2002, contributing in the areas of structural engineering and lightweight, composite construction.



BMW Oracle Racing swept Alinghi of Switzerland in two races in February to win the America's Cup, the oldest trophy in international sports. Its radical trimaran design was the fastest boat in the history of the America's Cup.



BMW Oracle Racing is owned by Larry Ellison, CEO of software maker Oracle Corp.



The reason for the bust-up? BMW is said by sources to want to separate from technology partner Oracle over business issues.

The BMW-Oracle team won the America's Cup in February with a convincing 2-0 victory.



"In winning the 33rd America's Cup, we achieved all of our ambitious goals," said Ralf Hussmann, general manager BMW sports marketing. "We will continue to be involved in the sport on a national level."



[Source: BMW | Image: Manuel Queimadelos Alonso/Getty]

Continue reading BMW splits from Oracle after America's Cup win

BMW splits from Oracle after America's Cup win originally appeared on Autoblog on Wed, 29 Dec 2010 13:58:00 EST. Please see our terms for use of feeds.

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