Review: 2010 Kia Soul deserves to be breakout hit
 

<p>Filed under: <a href="http://www.autoblog.com/category/garage/" rel="tag">In the Autoblog Garage</a>, <a href="http://www.autoblog.com/category/economy/" rel="tag">Economy</a>, <a href="http://www.autoblog.com/category/crossovers-cuvs/" rel="tag">Crossovers/CUVs</a>, <a href="http://www.autoblog.com/category/hatchbacks/" rel="tag">Hatchbacks</a>, <a href="http://www.autoblog.com/category/kia/" rel="tag">Kia</a></p><a href="http://www.autoblog.com/photos/review-2010-kia-soul/2071392/"><img vspace="4" hspace="4" border="1" alt="" src="http://www.blogcdn.com/www.autoblog.com/media/2009/06/kissoulreview002_opt.jpg" /></a><br />
<div style="text-align: center;"><span style="font-style: italic; font-weight: bold;"><small>2010 Kia Soul - Click above for high-res image gallery</small></span><br /></div>
<br />Greeting the Kia Soul with low expectations didn't make sense. Perhaps the details of the funkwagon's story seemed overly familiar at first blush - Kia wants, nee, <em>needs</em> to be more than just the bargain-basement Hyundai store. Differentiating product lines with the help of bold design has been tried before, and the results have been disastrous more often than they've been wildly successful. Finding out that the Soul's <a href="http://www.kiasoul.com/#/design">styling </a><a href="http://www.kiasoul.com/#/design">inspiration was a wild boar</a> sent the cynical mind of this autowriter reeling, preparing to suffer with a bore of a swine-inspired car. But Kia's been on a roll lately with aggressively priced product that's well equipped and imbued with performance that's often more inspired than the sum of its parts. If any brand stands a chance of melding its design studio's hit parade with tuning that lives up to the looks, it's Kia... right?<br /><br /><br /><div class="postgallery"><p><s trong>Gallery: <a href="http://www.autoblog.com/photos/review-2010-kia-soul/">Review: 2010 Kia Soul</a></strong></p><a href="http://www.autoblog.com/photos/review-2010-kia-soul/2071392/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/06/kissoulreview002_thumbnai l.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/review-2010-kia-soul/2071408/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/06/kissoulreview003_thumbnai l.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/review-2010-kia-soul/2071416/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/06/kissoulreview000_thumbnai l.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/review-2010-kia-soul/2071395/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/06/kissoulreview001_thumbnai l.jpg" alt="" title="" /></a><a href="http://www.autoblog.com/photos/review-2010-kia-soul/2071409/"><img src="http://www.blogcdn.com/www.autoblog.com/media/2009/06/kissoulreview004_thumbnai l.jpg" alt="" title="" /></a></div><br /><em><strong><small>Photo s Copyright (C)2009 John Neff / Weblogs, Inc.</small></strong></em><p><a href="http://www.autoblog.com/2009/06/10/review-2010-kia-soul/" rel="bookmark">Continue reading <em>Review: 2010 Kia Soul deserves to be breakout hit</em></a></p><p style="padding:5px;backgr ound:#ddd;border:1px solid #ccc;clear:both;"><a href="http://www.autoblog.com/2009/06/10/review-2010-kia-soul/">Review: 2010 Kia Soul deserves to be breakout hit</a> originally appeared on <a href="http://www.autoblog.com">Autoblo g</a> on Wed, 10 Jun 2009 11:57:00 EST. Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.</p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href="http://www.autoblog.com/2009/06/10/review-2010-kia-soul/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/forward/19063038/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.autoblog.com/2009/06/10/review-2010-kia-soul/#comments" title="View reader comments on this entry">Comments</a>

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