VW puts on Wings for its big Super Bowl spot
 

Filed under: Marketing/Advertising, Volkswagen

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Volkswagen is a Super Bowl commercial veteran, having paid a king's ransom for air time five years in a row now, and producing what was arguably the best ad of the game back in 2011 with The Force. Since then, however, the German brand hasn't quite risen to the same levels of giggle-inducing creativity. It's back, however, for Super Bowl XLVIII with a new spot that will air during the second quarter of the big game.

Called Wings, the commercial doesn't focus on any particular VW model, but rather the brand's new boast that it has the most vehicles on the road with over 100,000 miles. A VW-owning dad kicks off the commercial by telling his daughter that every time a Volkswagen hits 100,000 miles, a German engineer gets his wings. From there, we see the father's fib taken to its literal and quite funny conclusion.

Developed by the San Francisco-based Argonaut creative agency, the game day spot will exist beyond the boob tube as well, with engineers from the commercial appearing in other videos and gifs across VW's vast social sphere and a takeover of YouTube's masthead on February 3rd (the day after the game).

Is the ad good enough to supplant The Force as Volkswagen's best Super Bowl ad ever? Scroll below to watch for yourself and let us know in Comments.Continue reading VW puts on Wings for its big Super Bowl spot

VW puts on Wings for its big Super Bowl spot originally appeared on Autoblog on Tue, 28 Jan 2014 14:59:00 EST. Please see our terms for use of feeds.



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