Tata knew pent-up demand for its super-cheap Nano would be so high in advance of its official delivery date that the Indian automaker set up an unique pre-ordering system allowing potential customers to sign up with booking forms. After all these forms have been collected, a computer will randomly choose the first 100,000 people to take possession in July.

That process began just five days ago on April 1st, and Tata has already sold over 51,000 booking forms to its dealer network and individual customers, with another 30,000 or so being taken from a number of Tata partners. Each order form is being sold for 300 Rupees, which is about $6.00 in U.S. funds. Prices for individual Nanos are reportedly ranging from between 95,000 and 145,000 Rupees ($1,880 to $2,780), which officially makes this the World's Cheapest Car.

One thing seems sure: Tata is going to sell a ton of these cars. Whether or not that's a good thing depends on your particular viewpoint. It's almost a certainty that people will be safer in the four-wheeled enclosed Nano than on the little scooters and cycles they are currently riding, but a number of environmental groups have voiced concerns over the impact this many new cars will have on their surroundings. Regardless of how this ultimately plays out, this is only the beginning.

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The Nano is off to a smashing start, with Tata reportedly claiming it has already received 500,000 application forms since the car went on sale April 9. Tata Motors sent out order forms to 30,000 locations throughout India, and charged 300 rupees ($6.00 in US funds) to anyone that filled out the form. Tata Motors has generated the equivalent of $3 million so far, and interested parties have until April 25 to order their own Nano. The company is expecting between 750,000 and one million orders by the deadline, giving the Indian automaker up to $6 million in income without making a single vehicle. The State Bank of India, which has about 25% of the total orders to date, will finance the Nano for up to seven years at interest rate of 10%.

One million pre-order applications is a mighty impressive sum for the $2,500 micro car, and it's a number that Tata Motors doesn't even intend to hit in the Nano's initial batch. Tata will fill 100,000 orders in the first tranche, and it intends to hold a raffle to see which of the orders will get fulfilled. Tata Motors will begin delivering the Nano this July.

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The Tata Nano, the diminutive Indian four-door econobox rumored to eventually arrive in U.S. showrooms, has reportedly passed current European impact testing. According to Autocar, the offset front and side impact tests took place at the MIRA test center last week under supervision by an inspector from Britain's Vehicle Certification Authority. A spokesperson for Tata said the company is "delighted but not surprised" with the results, as the car had already been tested in India.

The Tata Nano has passed current European front and side impact standard crash tests.
The £1800 economy car was subjected to tests at the MIRA test centre last week under the supervision of an inspector from Britain’s Vehicle Certification Authority.

The tests were witnessed by several journalists, including Autocar’s Steve Cropley.
The crash tests included a 40 per cent offset and a 56km/h (35mph) frontal impact and are tougher than those that exist in India - currently the Nano’s only market - but they are due to be adopted in India in three years’ time.
By that time Tata aims to have 'Westernised' versions of the Nano ready for sale in both Europe and the US.

It intends to subject these cars to the NCAP testing, and is confident of a four-star rating.

Tata bosses are “delighted but not surprised” about the Nano’s successful crash tests at MIRA.
“We’ve conducted these tests in India already,” said Dr Clive Hickman, Tata’s head of engineering, “so we knew the car would pass. But it’s still a great moment.”

اوتوكار
http://www.autocar.co.uk/News/NewsAr...a-Nano/241500/